Today’s fastest growing, most profoundly impactful companies are using a completely different operating model.
These companies are lean, mean, learning machines. They have an intense bias to action and a tolerance for risk, expressed through frequent experimentation and relentless product iteration. They hack together products and services, test them, and improve them, while their legacy competition edits PowerPoint. They are obsessed with company culture and top tier talent, with an emphasis on employees that can imagine, build, and test their own ideas. They are maniacally focused on customers. They are hypersensitive to friction – in their daily operations and their user experience. They are open, connected, and build with and for their community of users and co-conspirators. They are comfortable with the unknown – business models and customer value are revealed over time. They are driven by a purpose greater than profit; each has its own aspirational “dent in the universe.” We may simply refer to them as the first generation of truly responsive organizations.
To win in the marketplace, someone has to create and deliver exceptional products, services, and experiences, and planning won’t get us there. the emphasis on People is all about making. “Makers” are people who have skills (as opposed to credentials). They think by doing: experimenting, testing, and learning. Within these high performance cultures management has evolved into something more akin to mentorship. The thinking goes, if workers are capable of making decisions about their priorities and workflow, what’s left for the manager is skills development, knowledge sharing, and helping with roadblocks – the Montessori method gone corporate.
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Trends from Cannes Lions 2015. Great overview with all the best campaigns included..
Storytelling. Intriguing question is: How far can you push a while making an ad?
A well told message from Scott Berkun about how the creative process works. Listen to yourself, independent of others. Keep Going, do it anyway. Because “Making Stuff” is all about sit there and do the work. That’s the challenge. Loved this, made me get back to work with my own ideas about design thinking and strategy.
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists.
This is a presentation from the online course ‘Crash Course to Digital Strategy’ that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol. See on slideshare for more interesting presentations on Strategy and Ideas.
A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.
A new interesting presentation by Helge Tenno on positioning.
15 ways for innovating tomorrow. Source: 7ideas.net
This is video is so great. 9 year old Caine spent his summer building an elaborate cardboard arcade inside his dad’s used auto part store.
Nick Mullick, a filmmaker, discovered the homemade arcade when he stopped into Caine’s dad’s auto parts store. He asked Caine’s father, George, if he could make a film about the arcade. “Well, actually, it’s kind of like a joke around here because you are his only customer,” he says in the film. Well, Mullick changed all that.
The heartwarming 11-minute film got a combined 3.5 million views on Vimeo and YouTube in just four days. That led to hundreds of online articles about the video, which led to television stories about the cardboard arcade by Fox, NBC and CNN. Source: LATimes.
And the best thing is, Caine inspired a lot of other children over the world. Now global play day is initiated by imagination to find, foster & fund creativity & entrepreneurship in more kids. See second video and read more on http://cardboardchallenge.com