Explore a world of creativity where the real and the imagined collide. Where would you go with only your thoughts and your notebook as company? I love this kind of storytelling.
Great video by Rogier Wieland who made this for the legendary notebook company Moleskine in Milan. It’s a combination of stop motion, 2d animation and live action video to show their Alice in Wonderland Limited Edition Notebooks.
Alice’s Adventures in Paperland with Moleskine.
Business Innovation Design, Jeffrey Tjendra
Each of the disciplines – brand, design thinking, innovation management etc.- have overlapping approaches. What if you merge different disciplines into a unified multidisciplinary approach? See here his multidisciplinary approach that guides businesses on what and how to innovate and grow. I truly like the thought of breaking through the existing silo’s and merging visions and disciplines. A good attempt to find a new approach where you have an overview of how elements are linked to each other and get the whole picture.
A new interesting presentation by Helge Tenno on positioning.
The term “archetypes”, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions. There are 12 archetypes which symbolizes a basic human need, aspiration or motivation. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Each type has its own set of values, meanings and personality traits.