A world of creativity

Strategy Talk, The Video Section

Explore a world of creativity where the real and the imagined collide. Where would you go with only your thoughts and your notebook as company? I love this kind of storytelling.

Great video by Rogier Wieland who made this for the legendary notebook company Moleskine in Milan. It’s a combination of stop motion, 2d animation and live action video to show their Alice in Wonderland Limited Edition Notebooks.

Alice’s Adventures in Paperland with Moleskine.

Shyam Negi, India’s first voter

Strategy Talk, The Video Section

Storytelling. Intriguing question is: How far can you push a while making an ad?

Oreo Whisper Fight and Faux storytelling

Strategy Talk

Oreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling.  For decades, consumers have been separating Oreo cookies from their cream… And then you get this.

Planning for Transmedia

Strategy Talk

Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.

Caines Arcade

The Video Section

This is video is so great. 9 year old Caine spent his summer building an elaborate cardboard arcade inside his dad’s used auto part store.

Nick Mullick, a filmmaker, discovered the homemade arcade when he stopped into Caine’s dad’s auto parts store. He asked Caine’s father, George, if he could make a film about the arcade. “Well, actually, it’s kind of like a joke around here because you are his only customer,” he says in the film. Well, Mullick changed all that.

The heartwarming 11-minute film got a combined 3.5 million views on Vimeo and YouTube in just four days. That led to hundreds of online articles about the video, which led to television stories about the cardboard arcade by Fox, NBC and CNN. Source: LATimes.

And the best thing is, Caine inspired a lot of other children over the world. Now global play day is initiated by imagination to find, foster & fund creativity & entrepreneurship in more kids. See second video and read more on http://cardboardchallenge.com

Immersive storytelling

Strategy Talk

Augment your reality. Blurring the line between digital and reality. How can new ways of ‘seeing’ and experiencing enrich the lives of people. It’s the next step in storytelling: immerse with your surroundings.

‘stored, tracked or logged’ personal life data is combined with digital museum collections. Further techniques as indoor positioning, new object recognition and augmented reality are used to create a entertaining, responsive experience. Certainly great work is done by in10’s Jacco Ouwerkerk amongst others for YoMu | a mobile and personal museum experience. Look at the presentation for yourself, and I am curious what you think of it. Share your thoughts.

Jerry’s Map

Art & Photography

Absolutely so nice and authentic. Mini-documentary on Jerry Gretzinger who creates reality into maps. Little pieces of art.

The man who walked around the world

The Video Section

Superb storytelling by Johnny Walker. A gold lions winner at Cannes 2010 made by BBH London.

Transmedia storytelling

Strategy Talk

Media neutral model
A single idea or thought is spread across the different touchpoints. This is believed to be more effective as the same idea is represented in various media, which reinforces the impact on the consumer. This is illustrated in the media neutral planning model. The main question here is ‘what is the right media mix?’.

www.paulabuit.nl

Transmedia narrative – a story that unfolds across different platforms. Question here is ‘how do we create fans who talk and share their experiences with their friends and social networks’? The model underneath illustrates that thought. Although the consumer experiences the brand narrative in a non-linear way, as a planner you still need to know (in a linear way) what to communicate when and how. That is the challenge.

www.paulabuit.nl

Archetypes in Brand Creation

Strategy Talk