Trends from Cannes Lions 2015. Great overview with all the best campaigns included..
The “We Feel Fine” Project is all about interactive data visualization that harvests human feelings written down in the many blogs on the internet. It’s amazing how many poetic phrases you come across. Feelings straight from the heart. I think it’s a beautiful project.
How does it work? Every few minutes the system scans the entire web down to newly posted blog entries for the phrases “I feel” and “I am feeling”. If such a sentence is found, the full phrase is recorded and the feeling (sad, happy, depressed, etc.) is visually expressed in a dot corresponding to the sense of color and how often it occurs (dot size). Users can click the dot to view the full sentence and / or photo to which the dot belongs.