A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.
products
Teaching to see – Design Thinking film
Strategy Talk Inge Druckrey: Teaching to See
A crash course in design thinking! This film is about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of her students.
15 ways for innovating tomorrow
Strategy Talk15 ways for innovating tomorrow. Source: 7ideas.net
From task to experience
Strategy TalkNice infographic of Stephen P. Anderson. He has a great site on design, psychology and business with some indepth thoughts about it.
The Brand Gap
Strategy TalkGreat presentation on branding by Marty Neumeier