Great! So recognizable. Your unique mix of interests may turn out to be your very own super power. As a strategist I am interested in a broad variety of topics. I always have the feeling you had to specialize or stick to one discipline. Otherwise others don’t really understand what the focus of your expertise is. But not to worry anymore. Look at this great TedTalk. Multipotentialites: people with many interests and creative pursuits. Wapnick refers to
3 powers: idea synthesis, rapid learning and adaptability.
Author, entrepreneur and artist, Wapnick was blessed with so many interests that she was unable to pick just one. She studied music, visual arts, film production and law, and graduated from the Law Faculty at McGill University. After years of feeling anxious about her zigzagging career path and hyphenated credentials, she finally decided to embrace her plural nature and start a movement for others who lean toward being “multipotentialites.” Since launching her website, Puttylike, in 2010, Wapnick has inspired thousands of multipotentialites to stop trying to fit themselves into boxes, and embrace their plurality. Currently, she is working on her forthcoming book, “Multipotentialite.”
Watch here the story of the Inverted Bike Shop http://vimeo.com/36258512. A unique approach to business.
Oreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling. For decades, consumers have been separating Oreo cookies from their cream… And then you get this.
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists.
This is a presentation from the online course ‘Crash Course to Digital Strategy’ that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol. See on slideshare for more interesting presentations on Strategy and Ideas.
A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.
How do you ignite your ambassadors and the makers of things?
Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them
More presentations can be found on his personal blog: 180360720
A new interesting presentation by Helge Tenno on positioning.
15 ways for innovating tomorrow. Source: 7ideas.net