Most contagious 2015 report

Strategy Talk

Contagious is highlighting the key shifts in tech, consumer culture and marketing.

The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report

Most Contagious 2015

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Celebrate Life – the WHY of ID&T

Strategy Talk, The Video Section

The ‘why’ of  ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.

Creating Relevance by Design

Design & Architecture, The Video Section

The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients’.

Rory Sutherland knows how to save marketing

Strategy Talk

Rory Sutherland knows how to save marketing. A very good article published in Wired  where he discusses important business and behaviour issues.  The human is far less a rational calculating machine than a kind of anxious, moralising, herd-like, reciprocating, image-conscious, story-telling game theorist.  While facing an influx of data presented to us in everyday situations, we adopt cognitive short-cuts.

#1 The mere availability effect – mental proximity
#2 Habituation and defaults – “If nothing bad happened last time, do what I did last time.”
#3 Social proof and contagion – herd heuristic
#4 To a game theorist customer loyalty is not irrational

His recommendation: It is not to the next Steve Jobs or Bill Gates that we should look for the next great revolution in economic life, but rather to thinkers such as Daniel KahnemanRobert Kurzban, Dan Ariely, Robert Trivers, Gerd Gigerenzer, Timothy D Wilson and John Tooby.

The love for craftmanship #ServiceDesign

The Video Section

Watch here the story of the Inverted Bike Shop http://vimeo.com/36258512. A unique approach to business.

Oreo Whisper Fight and Faux storytelling

Strategy Talk

Oreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling.  For decades, consumers have been separating Oreo cookies from their cream… And then you get this.

Positioning

Strategy Talk


A new interesting presentation by Helge Tenno on positioning.