Contagious is highlighting the key shifts in tech, consumer culture and marketing.
The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report
The ‘why’ of ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.
The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients’.
Rory Sutherland knows how to save marketing. A very good article published in Wired where he discusses important business and behaviour issues. The human is far less a rational calculating machine than a kind of anxious, moralising, herd-like, reciprocating, image-conscious, story-telling game theorist. While facing an influx of data presented to us in everyday situations, we adopt cognitive short-cuts.
#1 The mere availability effect – mental proximity
#2 Habituation and defaults – “If nothing bad happened last time, do what I did last time.”
#3 Social proof and contagion – herd heuristic
#4 To a game theorist customer loyalty is not irrational
His recommendation: It is not to the next Steve Jobs or Bill Gates that we should look for the next great revolution in economic life, but rather to thinkers such as Daniel Kahneman, Robert Kurzban, Dan Ariely, Robert Trivers, Gerd Gigerenzer, Timothy D Wilson and John Tooby.
Watch here the story of the Inverted Bike Shop http://vimeo.com/36258512. A unique approach to business.
Oreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling. For decades, consumers have been separating Oreo cookies from their cream… And then you get this.
A new interesting presentation by Helge Tenno on positioning.