The ‘why’ of ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.
The Design Exchange, a creative exchange on intrapreneurship, creativity and design. It was insightful to be there and to meet people from various backgrouds who have all in common a mindset for innovative business strategies.
Rory Sutherland knows how to save marketing. A very good article published in Wired where he discusses important business and behaviour issues. The human is far less a rational calculating machine than a kind of anxious, moralising, herd-like, reciprocating, image-conscious, story-telling game theorist. While facing an influx of data presented to us in everyday situations, we adopt cognitive short-cuts.
#1 The mere availability effect – mental proximity
#2 Habituation and defaults – “If nothing bad happened last time, do what I did last time.”
#3 Social proof and contagion – herd heuristic
#4 To a game theorist customer loyalty is not irrational
His recommendation: It is not to the next Steve Jobs or Bill Gates that we should look for the next great revolution in economic life, but rather to thinkers such as Daniel Kahneman, Robert Kurzban, Dan Ariely, Robert Trivers, Gerd Gigerenzer, Timothy D Wilson and John Tooby.
Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.
A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.
How do you ignite your ambassadors and the makers of things?
Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them
More presentations can be found on his personal blog: 180360720
What happened to all the milkmen? Megalomaniac thumbcat Bertrum is back and he’s got a plan!