Most contagious 2015 report

Strategy Talk

Contagious is highlighting the key shifts in tech, consumer culture and marketing.

The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report

Most Contagious 2015

Advertisements

Design Exchange 2013

Strategy Talk

The Design Exchange, a creative exchange on intrapreneurship, creativity and design. It was insightful to be there and to meet people from various backgrouds who have all in common a mindset for innovative business strategies.

Rory Sutherland knows how to save marketing

Strategy Talk

Rory Sutherland knows how to save marketing. A very good article published in Wired  where he discusses important business and behaviour issues.  The human is far less a rational calculating machine than a kind of anxious, moralising, herd-like, reciprocating, image-conscious, story-telling game theorist.  While facing an influx of data presented to us in everyday situations, we adopt cognitive short-cuts.

#1 The mere availability effect – mental proximity
#2 Habituation and defaults – “If nothing bad happened last time, do what I did last time.”
#3 Social proof and contagion – herd heuristic
#4 To a game theorist customer loyalty is not irrational

His recommendation: It is not to the next Steve Jobs or Bill Gates that we should look for the next great revolution in economic life, but rather to thinkers such as Daniel KahnemanRobert Kurzban, Dan Ariely, Robert Trivers, Gerd Gigerenzer, Timothy D Wilson and John Tooby.

Conversation start from within

Strategy Talk

A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.

Ignite us!

Strategy Talk

How do you ignite your ambassadors and the makers of things?

Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is  an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them

More presentations can be found on his personal blog: 180360720

Positioning

Strategy Talk


A new interesting presentation by Helge Tenno on positioning.

Technology, Aestetics & Behavior: universal design concepts

Strategy Talk

Moving into the area of communication between people and objects there are a range of concepts and challenges never seen or met before online. Three universal concepts have stood out as important to understand better in order to design better: Technology itself, which we by misunderstanding also overcomplicate. Aesthetics – the motivational force of human emotion, and copying behavior – not reality. By Helge Tenno