Framing

Strategy Talk

Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.

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Quit The Denial campaign

Strategy Talk

How to design behaviour change communications for a particularly hard to reach group, young social smokers. The Ontario Ministery of Health and BBDO used insights from the target group to guide communication. The key challenge of the brief: “how can we encourage people who don’t identify themselves as smokers, to quit smoking? This resulted in the ‘Quit The Denial’ campaign.

The campaign, which compares ‘social’ smoking behaviours to a range of unflattering and ridiculous activities (farting, earwax picking, etc.), aims to reframe smoking behaviours in the minds of the audience and wider community. It was mentioned by the CNN as this might be “the best public service announcement ever…”,

Saving your creative soul

Strategy Talk

A well told message from Scott Berkun about how the creative process works. Listen to yourself, independent of others. Keep Going, do it anyway. Because “Making Stuff” is all about sit there and do the work. That’s the challenge. Loved this, made me get back to work with my own ideas about design thinking and strategy.

The love for craftmanship #ServiceDesign

The Video Section

Watch here the story of the Inverted Bike Shop http://vimeo.com/36258512. A unique approach to business.

Beach Boys Shred

The Video Section

Love to see what people can do with user generated content. This video really made me laugh.

Planning for Transmedia

Strategy Talk

Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.