Contagious is highlighting the key shifts in tech, consumer culture and marketing.
The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report
Great! So recognizable. Your unique mix of interests may turn out to be your very own super power. As a strategist I am interested in a broad variety of topics. I always have the feeling you had to specialize or stick to one discipline. Otherwise others don’t really understand what the focus of your expertise is. But not to worry anymore. Look at this great TedTalk. Multipotentialites: people with many interests and creative pursuits. Wapnick refers to
3 powers: idea synthesis, rapid learning and adaptability.
Author, entrepreneur and artist, Wapnick was blessed with so many interests that she was unable to pick just one. She studied music, visual arts, film production and law, and graduated from the Law Faculty at McGill University. After years of feeling anxious about her zigzagging career path and hyphenated credentials, she finally decided to embrace her plural nature and start a movement for others who lean toward being “multipotentialites.” Since launching her website, Puttylike, in 2010, Wapnick has inspired thousands of multipotentialites to stop trying to fit themselves into boxes, and embrace their plurality. Currently, she is working on her forthcoming book, “Multipotentialite.”
This is intruiging. Gavin Munro of Derbyshire-based Full Grown explains how moulding trees into one-piece chairs, lamps or mirror frames is far more eco-friendly than felling. This is no ordinary furniture showroom. In a field on the side of a hill 15 miles north of Derby lie row after row of perfectly maintained willow, oak, ash and sycamore trees. What clearly mark this field out from a regular forest are the blue-and-black plastic moulds that are training the trees in pre-defined routes, where they are gently and expertly manipulated into the exact shape of a chair, a table, a lamp or a mirror frame. read more
Business Innovation Design, Jeffrey Tjendra
Each of the disciplines – brand, design thinking, innovation management etc.- have overlapping approaches. What if you merge different disciplines into a unified multidisciplinary approach? See here his multidisciplinary approach that guides businesses on what and how to innovate and grow. I truly like the thought of breaking through the existing silo’s and merging visions and disciplines. A good attempt to find a new approach where you have an overview of how elements are linked to each other and get the whole picture.
The Design Exchange, a creative exchange on intrapreneurship, creativity and design. It was insightful to be there and to meet people from various backgrouds who have all in common a mindset for innovative business strategies.
Principles of Behavioural Economics for Marketing. A nice summary.
Shoreditch, this special corner of east London remains hugely popular. By and large Shoreditch remains young, cool, creative, upbeat and fun, as the digital scene thrives and with a viable art en fashion scene. It is a boost for small enterprises. The Trampery (Bevenden street) of tech entrepreneur Charles Armstrong is for instance located here. Feel the Shoreditch vibe underneath.
Boxpark. World’s first pop-up mall.
2-4 Bethnal Green
A mall consisting of shipping containers stacked together and repurposed as individual brand outlets. Ranging from established names such as Puma to smaller outlets, such as Finnish clothes and homeware store Marimekko. Read more detailed information in the review of DesignWeek
tord boontje. Designer
23, charlotte road
New design shop of tord boontje opened last week.
Barber shop
Charlotte road
And wandering around in Shoreditch area.
They seem to be ready for the Olympic Games.
And I ended up at this great event “Worlds Collide” organised by APG London. Where speakers from the world of politics (Alistair Campbell), military (General Mike Jackson), advertising (David Droga) and activism (Jeremy Gilley) gave some inspirational thoughts and perspectives on strategy. Read here the blogpost “Believe you can, you’re halfway there” about the most inspirational thoughts of Droga and Campbell (in Dutch).
100% Open Business Models & Mindsets — Cultivate the edge. The future reveals itself through the peripheral. Connect the Dots… By connecting the dots: “If the answer isn’t surprising, you’re asking the wrong question.”
SPARK IDEAS 