Impressions of Shoreditch

Design & Architecture, Strategy Talk

Shoreditch, this special corner of east London remains hugely popular. By and large Shoreditch remains young, cool, creative, upbeat and fun, as the digital scene thrives and with a viable art en fashion scene. It is a boost for small enterprises. The Trampery (Bevenden street) of tech entrepreneur Charles Armstrong is for instance located here. Feel the Shoreditch vibe underneath.

Boxpark. World’s first pop-up mall.
2-4 Bethnal Green

A mall consisting of shipping containers stacked together and repurposed  as individual brand outlets. Ranging from established names such as Puma to smaller outlets, such as Finnish clothes and homeware store Marimekko. Read more detailed information in the review of DesignWeek

Boxpark brands at boxpark

boxpark marimekko

tord boontje. Designer
23, charlotte road

New design shop of tord boontje opened last week.

Values of tord boontjetord boontje design

tord boontje design

Barber shop
Charlotte road

barber shop charlotte road, london

And wandering around in Shoreditch area.

Shoreditch_olympic games london

They seem to be ready for the Olympic Games.

And I ended up at this great event “Worlds Collide” organised by APG London. Where speakers from the world of politics (Alistair Campbell), military (General Mike Jackson), advertising (David Droga) and activism (Jeremy Gilley) gave some inspirational thoughts and perspectives on strategy. Read here the blogpost “Believe you can, you’re halfway there” about the most inspirational thoughts of Droga and Campbell (in Dutch).

strategic power range

Brief: Connect streetwear with music and art

The Video Section

Digital creatives were asked to connect a streetwear brand to music & art. They came up with this: an interactive shopping window. Dutch skater Wieger van Wageningen plays a role as well in the display. Looks great and certainly has stopping power!

People passing by would control a virtual model in the window with a series of motion tracking sensors that stop, play and rewind a hi-res super slow motion video in real time, allowing potential customers to experience product in a new and innovative way from the street.

Interactive Display Window Concept from Gustaf Engström on Vimeo.</



A book for inspiration written by ‘street-o-logist’ Pim van den Berg with lots of do’s and dont’s for the reader and how you can still see those little wonderful things of life.  Street-o-logy is a perfect way to open your eyes and throw away your assumptions. The effect might be that managers put their thick reports in the dustbin and take the brave decision to do their homework better and differently. Hit the road, walk around, walk to others places than you normally would do. Look with a clear vision and see. A true eyeopener also by the reality photos which Van den Berg has taken.