Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists.
This is a presentation from the online course ‘Crash Course to Digital Strategy’ that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol. See on slideshare for more interesting presentations on Strategy and Ideas.
A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.
How do you ignite your ambassadors and the makers of things?
Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them
More presentations can be found on his personal blog: 180360720
Impressive. Buy a girl her life back. A new level of experiential and interactive approach to communication. Brands make people almost the main heroes of their campaigns. Consumers have become active way before even making a purchase. And this is where the social media can play its huge role in this new way of communication.