Contagious is highlighting the key shifts in tech, consumer culture and marketing.
The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report
This presentation by Thomas Griffiths, Planner at DigitasLBi is great for all brand strategists. I particularly like the idea and heart of his talk that brands should give the control back to the people in the conversations we have with them. He describes the development of tight, closed communities. the brand becomes shattered in these diverse groups and that’s okay. Let the consumer work it out for themselves.
Extensive presentation by Jan Smiedgen about design thinking
The ‘why’ of ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.
Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.
Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists.
This is a presentation from the online course ‘Crash Course to Digital Strategy’ that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol. See on slideshare for more interesting presentations on Strategy and Ideas.