Most contagious 2015 report

Strategy Talk

Contagious is highlighting the key shifts in tech, consumer culture and marketing.

The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report

Most Contagious 2015

APG Noisy Thinking

Strategy Talk

This presentation by Thomas Griffiths, Planner at DigitasLBi is great for all brand strategists. I particularly like the idea and heart of his talk that brands should give the control back to the people in the conversations we have with them. He describes the development of tight, closed communities. the brand becomes shattered in these diverse groups and that’s okay. Let the consumer work it out for themselves.

Design Thinking – Bootcamp

Strategy Talk

Extensive presentation by Jan Smiedgen about design thinking

Celebrate Life – the WHY of ID&T

Strategy Talk, The Video Section

The ‘why’ of  ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.

Framing

Strategy Talk

Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.

Planning for Transmedia

Strategy Talk

Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.

Conversation start from within

Strategy Talk

A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.

JWT: 100 Things to Watch in 2013

Strategy Talk

Mindful Living, Mobile Optimized Goes Mainstream & MOOC Stars.

12 Archetypes by Jung

Strategy Talk

The term “archetypes”, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions.   There are 12 archetypes which symbolizes a basic human need, aspiration or motivation. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Each type has its own set of values, meanings and personality traits.