Most contagious 2015 report

Strategy Talk

Contagious is highlighting the key shifts in tech, consumer culture and marketing.

The rise of virtual reality. The report takes a closer look at visual culture: increasing importance of image-led social sites. The importance of mobile video: Periscope, Snapchat. Read the full report: Most_Contagious_2015_Report

Most Contagious 2015

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APG Noisy Thinking

Strategy Talk

This presentation by Thomas Griffiths, Planner at DigitasLBi is great for all brand strategists. I particularly like the idea and heart of his talk that brands should give the control back to the people in the conversations we have with them. He describes the development of tight, closed communities. the brand becomes shattered in these diverse groups and that’s okay. Let the consumer work it out for themselves.

Design Thinking – Bootcamp

Strategy Talk

Extensive presentation by Jan Smiedgen about design thinking

Celebrate Life – the WHY of ID&T

Strategy Talk, The Video Section

The ‘why’ of  ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.

Framing

Strategy Talk

Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.

Planning for Transmedia

Strategy Talk

Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.