I finally got round to watch the TedX presentation by my former Re:Set colleague Tom Kniesmeijer. I love it. It adresses the issues in our society (Zeitgeist) and what you as an individual can do with it. As he puts it: We’re doing too much. Stand still, take a look inside and train your meaning muscle. Tom Kniesmeijer introduces the revolution of meaning. And this revolution needs you!
Trends from Cannes Lions 2015. Great overview with all the best campaigns included..
This presentation by Thomas Griffiths, Planner at DigitasLBi is great for all brand strategists. I particularly like the idea and heart of his talk that brands should give the control back to the people in the conversations we have with them. He describes the development of tight, closed communities. the brand becomes shattered in these diverse groups and that’s okay. Let the consumer work it out for themselves.
Extensive presentation by Jan Smiedgen about design thinking
Explore a world of creativity where the real and the imagined collide. Where would you go with only your thoughts and your notebook as company? I love this kind of storytelling.
Great video by Rogier Wieland who made this for the legendary notebook company Moleskine in Milan. It’s a combination of stop motion, 2d animation and live action video to show their Alice in Wonderland Limited Edition Notebooks.
Alice’s Adventures in Paperland with Moleskine.
Business Innovation Design, Jeffrey Tjendra
Each of the disciplines – brand, design thinking, innovation management etc.- have overlapping approaches. What if you merge different disciplines into a unified multidisciplinary approach? See here his multidisciplinary approach that guides businesses on what and how to innovate and grow. I truly like the thought of breaking through the existing silo’s and merging visions and disciplines. A good attempt to find a new approach where you have an overview of how elements are linked to each other and get the whole picture.