Celebrate Life – the WHY of ID&T

Strategy Talk, The Video Section

The ‘why’ of  ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.

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Positioning

Strategy Talk


A new interesting presentation by Helge Tenno on positioning.

12 Archetypes by Jung

Strategy Talk

The term “archetypes”, as it is used in marketing today, has its origins in Carl Gustav Jung’s theories. He believed that universal, mythic characters— archetypes—reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions.   There are 12 archetypes which symbolizes a basic human need, aspiration or motivation. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Each type has its own set of values, meanings and personality traits.