A well told message from Scott Berkun about how the creative process works. Listen to yourself, independent of others. Keep Going, do it anyway. Because “Making Stuff” is all about sit there and do the work. That’s the challenge. Loved this, made me get back to work with my own ideas about design thinking and strategy.
brand model
Oreo Whisper Fight and Faux storytelling
Strategy TalkOreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling. For decades, consumers have been separating Oreo cookies from their cream… And then you get this.
Planning for Transmedia
Strategy TalkPresentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.
What is digital strategy?
Strategy TalkLooks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists.
This is a presentation from the online course ‘Crash Course to Digital Strategy’ that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol. See on slideshare for more interesting presentations on Strategy and Ideas.
Ignite us!
Strategy TalkHow do you ignite your ambassadors and the makers of things?
Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them
More presentations can be found on his personal blog: 180360720
SPARK IDEAS 