Saving your creative soul

Strategy Talk

A well told message from Scott Berkun about how the creative process works. Listen to yourself, independent of others. Keep Going, do it anyway. Because “Making Stuff” is all about sit there and do the work. That’s the challenge. Loved this, made me get back to work with my own ideas about design thinking and strategy.

Oreo Whisper Fight and Faux storytelling

Strategy Talk

Oreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling.  For decades, consumers have been separating Oreo cookies from their cream… And then you get this.

Beach Boys Shred

The Video Section

Love to see what people can do with user generated content. This video really made me laugh.

Planning for Transmedia

Strategy Talk

Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.

Ignite us!

Strategy Talk

How do you ignite your ambassadors and the makers of things?

Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is  an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them

More presentations can be found on his personal blog: 180360720

2013 Social Media trends by Edelman Digital

Strategy Talk, The Video Section