It isn’t the consumers job, to know what they want. My article about innovation and researching the needs of the consumers for trend magazine Second Sight, Spring 2011. Article Paula-Buit_SecondSight
From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, the view of TheSocialPractice on trends shaping the best work and likely to impact 2012’s winners. Very interesting analysis.
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