Conversation start from within

Strategy Talk

A great presentation “the conversation starts from within’ about remarkable communication. And that it has to be built into or around the product. It’s increasingly difficult to compensate average, undifferentiated products through remarkable communication. A new generation of brands built around remarkable new services. In different fields Tom Himpe gives inspiring examples.

Ignite us!

Strategy Talk

How do you ignite your ambassadors and the makers of things?

Author Helge Tennø, currently working as Digital Director at Dinamo AS in Oslo, Norway, is  an inspiring personality. And he creates insightful presentations. In his work he helps companies and organizations discover WHY they are valuable in consumers lives, and HOW they can create deliberate value on the everyday arenas where they connect with them

More presentations can be found on his personal blog: 180360720

2013 Social Media trends by Edelman Digital

Strategy Talk, The Video Section

Technology, Aestetics & Behavior: universal design concepts

Strategy Talk

Moving into the area of communication between people and objects there are a range of concepts and challenges never seen or met before online. Three universal concepts have stood out as important to understand better in order to design better: Technology itself, which we by misunderstanding also overcomplicate. Aesthetics – the motivational force of human emotion, and copying behavior – not reality. By Helge Tenno

Behavioural Change

Strategy Talk

A very good presentation by Patricia McDonald, Executive Planning Director at Isobar UK, speaking on A Modern Approach to Participation. What are we going to make or do that will enable behavioural change of consumers we want to see.

15 ways for innovating tomorrow

Strategy Talk
15 ways for innovating tomorrow. Source: 7ideas.net