Technology, Aestetics & Behavior: universal design concepts

Strategy Talk

Moving into the area of communication between people and objects there are a range of concepts and challenges never seen or met before online. Three universal concepts have stood out as important to understand better in order to design better: Technology itself, which we by misunderstanding also overcomplicate. Aesthetics – the motivational force of human emotion, and copying behavior – not reality. By Helge Tenno

Behavioural Change

Strategy Talk

A very good presentation by Patricia McDonald, Executive Planning Director at Isobar UK, speaking on A Modern Approach to Participation. What are we going to make or do that will enable behavioural change of consumers we want to see.

15 ways for innovating tomorrow

Strategy Talk
15 ways for innovating tomorrow. Source: 7ideas.net

Rory Sutherland: Perspective is everything

Strategy Talk

 

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.

100% Open

Strategy Talk

100% Open Business Models & Mindsets — Cultivate the edge. The future reveals itself through the peripheral. Connect the Dots…  By connecting the dots: “If the answer isn’t surprising, you’re asking the wrong question.”

JWT: 100 Things to Watch in 2012

Strategy Talk

Always a great source of inspiration. JWT’s research report: 100 things to watch in 2012

Sweat the small stuff

Strategy Talk

Worth watching this TED Talk of Rory Sutherland: Sweat the small stuff. It seems that a lot of organisations have actually become completely disconnected with what actually matters to people. Big problems ask for big solutions. Better, simpler answers are ignored. He uses behavioral economics to illustrate his point his view. Great Talk.