Framing

Strategy Talk

Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.

Sweat the small stuff

Strategy Talk

Worth watching this TED Talk of Rory Sutherland: Sweat the small stuff. It seems that a lot of organisations have actually become completely disconnected with what actually matters to people. Big problems ask for big solutions. Better, simpler answers are ignored. He uses behavioral economics to illustrate his point his view. Great Talk.