Design Exchange 2013

Strategy Talk

The Design Exchange, a creative exchange on intrapreneurship, creativity and design. It was insightful to be there and to meet people from various backgrouds who have all in common a mindset for innovative business strategies.

Saving your creative soul

Strategy Talk

A well told message from Scott Berkun about how the creative process works. Listen to yourself, independent of others. Keep Going, do it anyway. Because “Making Stuff” is all about sit there and do the work. That’s the challenge. Loved this, made me get back to work with my own ideas about design thinking and strategy.

Oreo Whisper Fight and Faux storytelling

Strategy Talk

Oreo ad ‘Whisper Fights’ shown during super bowl 2013. And the story continues online with great faux storytelling.  For decades, consumers have been separating Oreo cookies from their cream… And then you get this.

Beach Boys Shred

The Video Section

Love to see what people can do with user generated content. This video really made me laugh.

Planning for Transmedia

Strategy Talk

Presentation by Griffin Farley, strategist BBH New York with two AXE cases to illustrate the story. Nice work.