Framing

Strategy Talk

Rory Sutherland talks about using psychological solutions to reframe problems at TEDxAthens.

Brief: Connect streetwear with music and art

The Video Section

Digital creatives were asked to connect a streetwear brand to music & art. They came up with this: an interactive shopping window. Dutch skater Wieger van Wageningen plays a role as well in the display. Looks great and certainly has stopping power!

People passing by would control a virtual model in the window with a series of motion tracking sensors that stop, play and rewind a hi-res super slow motion video in real time, allowing potential customers to experience product in a new and innovative way from the street.

Interactive Display Window Concept from Gustaf Engström on Vimeo.</