This is video is so great. 9 year old Caine spent his summer building an elaborate cardboard arcade inside his dad’s used auto part store.
Nick Mullick, a filmmaker, discovered the homemade arcade when he stopped into Caine’s dad’s auto parts store. He asked Caine’s father, George, if he could make a film about the arcade. “Well, actually, it’s kind of like a joke around here because you are his only customer,” he says in the film. Well, Mullick changed all that.
The heartwarming 11-minute film got a combined 3.5 million views on Vimeo and YouTube in just four days. That led to hundreds of online articles about the video, which led to television stories about the cardboard arcade by Fox, NBC and CNN. Source: LATimes.
And the best thing is, Caine inspired a lot of other children over the world. Now global play day is initiated by imagination to find, foster & fund creativity & entrepreneurship in more kids. See second video and read more on http://cardboardchallenge.com