Great presentation on framework about 8 ways social media can be used as a 24/7 marketing tool. With many examples and nice thoughts. Underneath you will see the mentioned model.
A framework showing how to connect a brand with its target audience through the communication and support of a shared thought (a compelling and relevant idea). The shared thought is the cause for mutual celebration, relating to an idea close to the hearts of the audience and demonstrated through the actions of the brand.