Innovation? Ignore your customer

Strategy Talk

It isn’t the consumers job, to know what they want. My article about innovation and researching the needs of the consumers for trend magazine Second Sight, Spring 2011. Article Paula-Buit_SecondSight

The Fun Theory

Strategy Talk

The easiest way to change people’s behaviour for the better is to make it more fun. See more examples of the fun theory here.

Dare – Change

The Video Section


It’s an oldie, but still impressive. Fight your fears, come out of your comfort zone. Go, go, go. Nice video as an introduction when you want to introduce something new.