It isn’t the consumers job, to know what they want. My article about innovation and researching the needs of the consumers for trend magazine Second Sight, Spring 2011. Article Paula-Buit_SecondSight
The easiest way to change people’s behaviour for the better is to make it more fun. See more examples of the fun theory here.
It’s an oldie, but still impressive. Fight your fears, come out of your comfort zone. Go, go, go. Nice video as an introduction when you want to introduce something new.