12 trends from Cannes 2011

Strategy Talk


From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, the view of TheSocialPractice on trends shaping the best work and likely to impact 2012’s winners. Very interesting analysis.

Art of storytelling

The Video Section

Dustin Hoffman talks about the power of storytelling. The essential part of many campaigns. I was really triggered by his tone, the way he expressses himself and what he was saying. He’s a good actor, and the end, well… a bit of a shame ending it that way.