Get out of your comfort zone, culturally

Strategy Talk
  • “Get out of your comfort zone, culturally. . .”
  • “Be a great listener, understand and be empathetic to the truth – who they are, their soul – and make this relevant to greater number of people
  • “The longer you work the more people want to put you in a silo, so they can define who you are by their terms. Never let anyone define you by their terms”.

By John Jay, Wieden+Kennedy, on creativity

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Most Contagious 2011

The Video Section

Always great to read. Nice overview of 2011.

12 trends from Cannes 2011

Strategy Talk

 

From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, the view of TheSocialPractice on trends shaping the best work and likely to impact 2012’s winners. Very interesting analysis.

Toms shoes

The Video Section

TOMS shoe company, which gives away a pair of shoes for every pair it sells. More than 1 million pairs of shoes have been given away since 2006.

Charities and nonprofits shouldn’t be the only organizations who are taking on the responsibility of alleviating the world’s problems. By making giving a core part of the business model, companies not only make the world a better place, they attract and retain great employees and partners and your customers become your biggest marketers. Read more here.