Explore a world of creativity where the real and the imagined collide. Where would you go with only your thoughts and your notebook as company? I love this kind of storytelling.
Great video by Rogier Wieland who made this for the legendary notebook company Moleskine in Milan. It’s a combination of stop motion, 2d animation and live action video to show their Alice in Wonderland Limited Edition Notebooks.
Alice’s Adventures in Paperland with Moleskine.
Business Innovation Design, Jeffrey Tjendra
Each of the disciplines – brand, design thinking, innovation management etc.- have overlapping approaches. What if you merge different disciplines into a unified multidisciplinary approach? See here his multidisciplinary approach that guides businesses on what and how to innovate and grow. I truly like the thought of breaking through the existing silo’s and merging visions and disciplines. A good attempt to find a new approach where you have an overview of how elements are linked to each other and get the whole picture.
Another interesting presentation made by Helge Tenno. How customers are changing the landscape of communication and business. “Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.” Good insights on the future of business and communication.
The 2015 Annual Trends report from Fjord highlights the impact of digital on the real world and explores how this will shape both consumer expectations and service design over the coming 12 months.
The ‘why’ of ID&T: the search of who you are, to give something in return, giving meaning. A very good example of Simon Sinek’s why, how what.
Storytelling. Intriguing question is: How far can you push a #story while making an ad?
The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients’.
The Design Exchange, a creative exchange on intrapreneurship, creativity and design. It was insightful to be there and to meet people from various backgrouds who have all in common a mindset for innovative business strategies.