- “Get out of your comfort zone, culturally. . .”
- “Be a great listener, understand and be empathetic to the truth – who they are, their soul – and make this relevant to greater number of people
- “The longer you work the more people want to put you in a silo, so they can define who you are by their terms. Never let anyone define you by their terms”.
By John Jay, Wieden+Kennedy, on creativity