Immersive storytelling

Strategy Talk

Augment your reality. Blurring the line between digital and reality. How can new ways of ‘seeing’ and experiencing enrich the lives of people. It’s the next step in storytelling: immerse with your surroundings.

‘stored, tracked or logged’ personal life data is combined with digital museum collections. Further techniques as indoor positioning, new object recognition and augmented reality are used to create a entertaining, responsive experience. Certainly great work is done by in10’s Jacco Ouwerkerk amongst others for YoMu | a mobile and personal museum experience. Look at the presentation for yourself, and I am curious what you think of it. Share your thoughts.

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