A book for inspiration written by ‘street-o-logist’ Pim van den Berg with lots of do’s and dont’s for the reader and how you can still see those little wonderful things of life. Street-o-logy is a perfect way to open your eyes and throw away your assumptions. The effect might be that managers put their thick reports in the dustbin and take the brave decision to do their homework better and differently. Hit the road, walk around, walk to others places than you normally would do. Look with a clear vision and see. A true eyeopener also by the reality photos which Van den Berg has taken.