Dany Jacobs (2007). In this book Dany Jacobs illustrates to what extent the cultural side of innovations is even more important than their technology. Moreover, he explains how to think about creativity in a more productive way, in order to increase the chance of success of innovations. This is illustrated with concrete cases from different industries. Dany Jacobs is professor of strategy at the University of Groningen and the Amsterdam Fashion Insitute. And columnist at magazines as Intellectueel Kapitaal, Texpress en FD Strategie.
Dany Jacobs also wishes to thank Thijs Broekhuizen, Paula Buit, Ritzo ten Cate, Jenny Elissen, Lucie Huiskens, Otto Lappöhn, Marco Mossinkoff, Diane Nijs, Theo Postma, Hendrik Snijders and Véronique Timmerhuis for stimulating discussions and very useful comments on previous drafts of this text.