Spark Ideas

Spark Ideas is creating a inspirational platform where you may find new ideas, inspiration, images, food for thought items!

Verwondering… November 3, 2007

Filed under: Books — sparkideasnl @ 7:28 pm
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A book for inspiration written by ’street-o-logist’ Pim van den Berg with lots of do’s and dont’s for the reader and how you can still see those little wonderful things of life.  Street-o-logy is a perfect way to open your eyes and throw away your assumptions. The effect might be that managers put their thick reports in the dustbin and take the brave decision to do their homework better and differently. Hit the road, walk around, walk to others places than you normally would do. Look with a clear vision and see. A true eyeopener also by the reality photos which Van den Berg has taken.                      

                 Straatoloog

 

Blink August 19, 2007

Filed under: Books — sparkideasnl @ 5:59 pm
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blinkThis is what they say it is. Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept’ Why do some people follow their instincts and win, while others end up stumbling into error’ How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom’ And why are the best decisions often those that are impossible to explain to others’ .

 

Adding Value: the cultural side of innovation July 1, 2007

Filed under: Books — sparkideasnl @ 1:54 pm
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addingvalues.gif Dany Jacobs (2007). In this book Dany Jacobs illustrates to what extent the cultural side of innovations is even more important than their technology. Moreover, he explains how to think about creativity in a more productive way, in order to increase the chance of success of innovations. This is illustrated with concrete cases from different industries. Dany Jacobs is professor of strategy at the University of Groningen and the Amsterdam Fashion Insitute. And columnist at magazines as Intellectueel Kapitaal, Texpress en FD Strategie.

Dany Jacobs also wishes to thank Thijs Broekhuizen, Paula Buit, Ritzo ten Cate, Jenny Elissen, Lucie Huiskens, Otto Lappöhn, Marco Mossinkoff, Diane Nijs, Theo Postma, Hendrik Snijders and Véronique Timmerhuis for stimulating discussions and very useful comments on previous drafts of this text.