A book for inspiration written by ’street-o-logist’ Pim van den Berg with lots of do’s and dont’s for the reader and how you can still see those little wonderful things of life. Street-o-logy is a perfect way to open your eyes and throw away your assumptions. The effect might be that managers put their thick reports in the dustbin and take the brave decision to do their homework better and differently. Hit the road, walk around, walk to others places than you normally would do. Look with a clear vision and see. A true eyeopener also by the reality photos which Van den Berg has taken.
Dany Jacobs (2007). In this book Dany Jacobs illustrates to what extent the cultural side of innovations is even more important than their technology. Moreover, he explains how to think about creativity in a more productive way, in order to increase the chance of success of innovations. This is illustrated with concrete cases from different industries. Dany Jacobs is professor of strategy at the University of Groningen and the Amsterdam Fashion Insitute. And columnist at magazines as Intellectueel Kapitaal, Texpress en FD Strategie.
