The marketing guru and author talks about the new year, the ‘forever recession’, and how you can join the race to the top (about being different), instead of settling for the bottom. Bottom in the sense of being cheaper. You can make an impact, if you want to. So true is this remark from jayallyson about this video: if you can figure out what’s your unique, interesting or noteworthy contribution to helping people, they will find you.
